Creating new values in the sport of Biathlon
as a culture, to advance Biathlons in Japan
and throughout the world.

Biathlon is a sport that combines cross-country skiing and rifle shooting and enjoys high popularity mostly in parts of Europe.
To enhance the popularity of the sport in Japan and boost its value globally by creating an internationally accepted Japanese version of the sport, we believe that we not only have to learn from the world, but we also have to develop a unique Japanese perspective.

What is a unique Japanese perspective?
The answer we came up with is “traditional culture.”
Japanese traditional culture, which includes the tea ceremony and Noh plays, is based on a dichotomy between movement and stillness. This is a trait shared with the movement in cross-country skiing, where skiers use all their strength to race on the snow, and the stillness in rifle shooting, with which shooters steady their breathing and shoot their targets.
We will promote biathlon, a sport that is an aspect of culture that enriches our minds and life, from a perspective of traditional Japanese culture, which is gaining international attention through the government’s Cool Japan strategy. We will also create a Japanese style of Biathlon that can win international support.
As the creator of an internationally accepted Japanese version of Biathlon, we aim to create a new value and image of the sport.